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10 answers to “How realtors can use AI" from an AI skeptic

10 answers to “How realtors can use AI" from an AI skeptic

Mike.S

Mike.S

Jan 9, 2026

Jan 9, 2026

Jan 9, 2026

5 Mins

5 Mins

10 answers to “How realtors can use AI" from an AI skeptic
10 answers to “How realtors can use AI" from an AI skeptic
10 answers to “How realtors can use AI" from an AI skeptic

I’ve moved from AI skeptic to AI adopter and fan in the last year. Having been in the real estate industry for years, I can say that some AI-powered tools (not all) are truly game-changers. 

Here are 10 ways I'm using AI that have made my life so much easier.

Key Takeaways:

  • AI tools for real estate can really make a difference – you’re losing out if you’re not learning these. 

  • The best way to learn is to start with a problem that resonates and adopt one AI tool at a time

  • The list below has 10 use cases that make an impact to time spent and quality of output. Choose one to get started. Than add another tool. 

1. Use AI to write Listing Descriptions Without the Pain

Remember sitting at your computer, staring at a blank screen, trying to make "3 bed 2 bath" sound exciting? Yeah, me too. Now I just tell ChatGPT the details and it writes something that actually sounds good. "Sun-drenched living spaces with vaulted ceilings" beats "nice house with lots of light" every time.

I still edit it to sound like me, but the hard part's done in 30 seconds instead of 30 minutes.

2. Actually Stay in Touch with Past Clients

This one changed everything for me. I use Regards to keep track of everyone I've ever worked with. Regards reminds me to reach out AND tells me what to say based on life events or what they’re posting on social media.  

No more feeling guilty about people I haven't talked to in two years. And no more awkward "just checking in" texts that go nowhere.

3. Make Empty Houses Look Amazing for Cheap

I used to skip staging on vacant listings because who has $3,000 lying around? Now I use REimagineHome to virtually stage photos for $30. Upload the empty room photos, pick a style, done. Buyers can actually see themselves living there now. Worth every penny.

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4. Sound Smart About the Market Without Hours of Research

Client asks me about school ratings or what homes sold for in a random neighborhood? I used to scramble through MLS data or mumble something vague. Now I ask Perplexity AI and get a real answer in 10 seconds. Helps me be the expert on every neighbourhood. 

5. Post on Social Media Without Hating it

I know we're supposed to post consistently. But who has time? I started using ChatGPT to write a month's worth of posts in one sitting. Twenty posts in 30 minutes. I add my photos and tweak the words a bit, but the heavy lifting is done.

Turns out being consistent on social media is way easier when you're not starting from scratch every single day. These AI tools really help agents stay visible without burning out.

6. Never Miss Another Closing Deadline

Missing a deadline is my worst nightmare so I started using ListedKit AI. It reads the purchase agreement and creates all my deadlines automatically. Inspection due Tuesday at 5pm? It reminds me Monday morning.

I used to track this stuff in spreadsheets and still mess it up. Now it's just handled.

7. Send Market Updates That Don't Feel Like Spam

I know we're supposed to post consistently. But who has time? I started using ChatGPT to write a month's worth of posts in one sitting. Twenty posts in 30 minutes. I add my photos and tweak the words a bit, but the heavy lifting is done.

Turns out being consistent on social media is way easier when you're not starting from scratch every single day. These AI tools really help agents stay visible without burning out.

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8. Stop Wasting Time on Bad Leads

Not all leads are created equal. Some guy filling out a form at 2am while browsing Zillow is different from someone who's visited your website five times and scheduled a showing.

CINC's AI figures out who's serious and who's just dreaming. I call the hot ones, and the AI follows up with everyone else automatically. My time goes to people actually ready to move. This is how real estate agents use AI to multiply their productivity!

9. Look Professional Without Hiring a Designer

My marketing materials used to look like I made them in Microsoft Word. Because I did. Now I use Canva's AI tools and my stuff looks like a real designer made it. Upload listing photos, click a button, boom—professional flyer.

First impressions matter. Mine don't look homemade anymore.

10. Remember Everything from Client Conversations

You know that feeling after you show six houses and you can't remember which client said what? I record quick voice notes in my car now. "Client loved the kitchen but worried about the school district. Follow up with more options near Jefferson Elementary."

Regards turns it into reminders and tasks for follow ups.

How real estate agents use AI: You don't need to be a tech genius

When I started, I tried to use all these AI tools at once. Bad idea. Even the easiest one does take time to learn and get the best out of it. 

Instead I’d say, pick ONE thing that's driving you crazy. Just one. 

If you struggle with client communication: Start with Regards for relationship management or ChatGPT for writing.
If paperwork is drowning you: Try ListedKit to automate contract tracking.
If your marketing looks amateur: Use Canva or REimagineHome to level up your visuals.
If leads slip through the cracks: CINC will automate your follow-up system.

Get comfortable with that one tool. Then add another next month. That's how smart real estate professionals build their AI toolkit.

Pick the one that solves your biggest headache. Master it. Then add more.

Why I Care About This (and you should too): The benefits for my real estate business

I see real estate agents in my office working 60-hour weeks and barely keeping up. Meanwhile, I'm handling more transactions than I ever have and actually making it to my kid's soccer games.

I just figured out that while I'm great at selling houses and talking to people, I'm terrible at remembering to follow up and tracking deadlines and writing social media posts.

What "AI-powered" Costs (Not Much)

Most of this is free or cheap:

  • ChatGPT: Free version is fine

  • Regards: $20 a month to be memorable in your network

  • Perplexity: Free works great

  • Canva: Free version does most things

  • ListedKit: $10 per deal

  • REimagineHome: ~$30 per listing

I spend less on AI tools than I used to spend on coffee runs. And it's increased my income way more than caffeine ever did.

Most successful real estate professionals I know are using at least two or three of these tools already.

My Challenge to You: Get started using artificial intelligence

The realtors making the most money in 2026 aren't working harder than you. They just stopped doing manually what AI can do automatically. Real estate agents use these tools to level up their game without burning out.

Don't overthink this. Pick one tip from this list. Just one. Try it for a week.

If it doesn't help, fine, move on. But I bet you'll wonder why you waited so long.

Read more
5 Tips for doubling leads from past clients
7 Ways to to text a past client without being salesy

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Why we built Regards

I’m bad at staying in touch. Not because I don’t value people. Its a lot of work, and I didn’t have a system. This started as my fix. A quiet assistant that helped me nurture relationships thoughtfully. When people noticed the difference and asked what I was doing, it slowly evolved into a product. And the love has been incredible. Regards, Khuze

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Frequently Asked Questions

As a realtor, do I need to be tech-savvy to use AI tools?

Not at all. If you can use your smartphone, you can use these tools. I'm definitely not a tech person, and I figured it out. Most of these AI tools are simpler than learning a new CRM.

How much time do AI tools actually save realtors?

Real talk: I save about 5-10 hours per week. Writing listings used to take an hour—now it's 10 minutes. Following up with leads is automated. Tracking deadlines happens automatically. That's time I spend with actual clients.

Which AI tool should real estate agents start with?

Start with whatever's causing you the most pain. Hate writing? ChatGPT. Want to be memorable in your network? Regards. Drowning in paperwork? ListedKit. Don't pick based on what's "best"—pick based on what problem you need solved today.

Are these AI tools expensive?

Most are free or cheap. ChatGPT and Perplexity are free. Regards is $15 a month. ListedKit is $10 per transaction. REimagineHome is ~$30 per listing. I spend less on all of this than my monthly Starbucks habit used to cost.

Will my real estate clients know I'm using AI?

Only if you tell them. The point isn't to replace you—it's to make you better. Your clients will just notice you respond faster, never forget to follow up, and always seem to reach out at the perfect time. They'll think you're just really organized.

Are there realtor specific AI tools?

Some are designed for realtors specifically. Regards is designed for networking and staying connected for real estate agents. ListedKit is real estate specific. Some like Chatgpt and canva are super useful for realtors even though they’re built for a larger audience.

As a realtor, do I need to be tech-savvy to use AI tools?

Not at all. If you can use your smartphone, you can use these tools. I'm definitely not a tech person, and I figured it out. Most of these AI tools are simpler than learning a new CRM.

How much time do AI tools actually save realtors?

Real talk: I save about 5-10 hours per week. Writing listings used to take an hour—now it's 10 minutes. Following up with leads is automated. Tracking deadlines happens automatically. That's time I spend with actual clients.

Which AI tool should real estate agents start with?

Start with whatever's causing you the most pain. Hate writing? ChatGPT. Want to be memorable in your network? Regards. Drowning in paperwork? ListedKit. Don't pick based on what's "best"—pick based on what problem you need solved today.

Are these AI tools expensive?

Most are free or cheap. ChatGPT and Perplexity are free. Regards is $15 a month. ListedKit is $10 per transaction. REimagineHome is ~$30 per listing. I spend less on all of this than my monthly Starbucks habit used to cost.

Will my real estate clients know I'm using AI?

Only if you tell them. The point isn't to replace you—it's to make you better. Your clients will just notice you respond faster, never forget to follow up, and always seem to reach out at the perfect time. They'll think you're just really organized.

Are there realtor specific AI tools?

Some are designed for realtors specifically. Regards is designed for networking and staying connected for real estate agents. ListedKit is real estate specific. Some like Chatgpt and canva are super useful for realtors even though they’re built for a larger audience.

As a realtor, do I need to be tech-savvy to use AI tools?

Not at all. If you can use your smartphone, you can use these tools. I'm definitely not a tech person, and I figured it out. Most of these AI tools are simpler than learning a new CRM.

How much time do AI tools actually save realtors?

Real talk: I save about 5-10 hours per week. Writing listings used to take an hour—now it's 10 minutes. Following up with leads is automated. Tracking deadlines happens automatically. That's time I spend with actual clients.

Which AI tool should real estate agents start with?

Start with whatever's causing you the most pain. Hate writing? ChatGPT. Want to be memorable in your network? Regards. Drowning in paperwork? ListedKit. Don't pick based on what's "best"—pick based on what problem you need solved today.

Are these AI tools expensive?

Most are free or cheap. ChatGPT and Perplexity are free. Regards is $15 a month. ListedKit is $10 per transaction. REimagineHome is ~$30 per listing. I spend less on all of this than my monthly Starbucks habit used to cost.

Will my real estate clients know I'm using AI?

Only if you tell them. The point isn't to replace you—it's to make you better. Your clients will just notice you respond faster, never forget to follow up, and always seem to reach out at the perfect time. They'll think you're just really organized.

Are there realtor specific AI tools?

Some are designed for realtors specifically. Regards is designed for networking and staying connected for real estate agents. ListedKit is real estate specific. Some like Chatgpt and canva are super useful for realtors even though they’re built for a larger audience.

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Engineer your word of mouth.

Referrals aren't luck—they're the result of staying connected systematically. Join 2,000+ professionals who've turned word-of-mouth into their most predictable revenue source.

No card needed

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Engineer your word of mouth.

Referrals aren't luck—they're the result of staying connected systematically. Join 2,000+ professionals who've turned word-of-mouth into their most predictable revenue source.

No card needed

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© 2025 Madras Made Digital Solutions Pvt Ltd. All rights reserved.

Logo Image

Warm connections in a world of cold outreach.

hello@regardsapp.ai

© 2025 Madras Made Digital Solutions Pvt Ltd. All rights reserved.

Logo Image

Warm connections in a world of cold outreach.

hello@regardsapp.ai

© 2025 Madras Made Digital Solutions Pvt Ltd. All rights reserved.