Clay.earth and Regards are both personal CRMs trying to solve the same core problem: you have a valuable network, and you're not doing nearly enough with it. But they go about it in fundamentally different ways and for most professionals, one of them will click and one of them won't.
Clay was acquired by Automattic (the company behind WordPress.com) in 2024, giving it serious resources and brand credibility. Regards launched more recently, purpose-built for professionals who rely on referrals -realtors, headhunters, consultants, and small business owners.
Here's the honest comparison.
Key Takeaways
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What Is Clay?
Clay (clay.earth) is a personal CRM that focuses on passive enrichment it automatically pulls in data from Gmail, Outlook, LinkedIn, Twitter, and iCloud to build detailed contact profiles without you lifting a finger. You can search your network conversationally ('who did I meet in Austin last year?') and set reminders to stay in touch.
After the Automattic acquisition, Clay has access to significant engineering and design resources. The product is polished, the iOS app is well-reviewed, and the team feature lets small firms manage a shared network.
Clay's free tier covers up to 1,000 contacts which makes it a popular entry point for people testing the personal CRM category for the first time.
Pricing: Free up to 1,000 contacts. Paid plans start at $10/month.
What Is Regards?
Regards (regardsapp.ai) is a mobile-first networking assistant built specifically for professionals who earn from their warm network. Its premise is that your next 5–10 clients are already in your phone you just need a system that helps you reach them consistently.
The features that distinguish Regards from Clay are its voice-first design (record a note after a meeting, AI extracts follow-ups and reminders automatically), its daily AI priority list (tells you exactly who to reach out to today), AI-generated conversation starters so you always know what to say, and a digital briefcase for sharing intro materials on the spot.
Pricing: Starts at $15/month Basic, $30/month Pro.
Feature-by-Feature Comparison
Feature | Regards | Clay |
iOS app | ✅ Yes | ✅ Yes |
Android app | ✅ Full feature parity | ❌ No Android app — iOS and web only |
Free tier | ❌ No free tier | ✅ Free up to 1,000 contacts |
Auto-enrichment from LinkedIn/Gmail | ⚠️ Planned for Pro plan | ✅ Automatic, passive enrichment from all major platforms |
Voice notes with AI extraction | ✅ Speak your follow-up, AI builds reminders + profile automatically | ❌ Text-only input |
Daily AI priority list | ✅ Tells you who to contact today | ❌ Reminders only — no daily action queue |
AI conversation starters | ✅ Suggests what to say for each contact | ❌ Not available |
Conversational network search | ❌ Standard search | ✅ Natural language queries ('who did I meet in NYC?') |
Digital briefcase | ✅ One-click intro sharing in person | ❌ No equivalent |
Team / shared network | ❌ Individual use | ✅ Team plan available |
Starting price | $15/month | Free / $10/month paid |
Where Clay Has the Edge
The free tier is a big deal. For anyone not ready to commit, Clay's 1,000-contact free plan is genuinely useful and a smart acquisition tool. You can build out your network, explore the product, and upgrade only when you need to.
Auto-enrichment is Clay's superpower. The passive data pulling from Gmail, LinkedIn, and iCloud means your contact profiles fill themselves in. If you hate manual data entry (and everyone does), Clay removes most of it.
Conversational search is a differentiator. Being able to ask 'who do I know at Series B startups in Toronto?' in plain English and get results is genuinely impressive. For people with large, well-travelled networks, this alone can be worth the price.
Where Regards Has the Edge
Android. Clay has no Android app. Full stop. The realtor audience one of the most natural fits for a personal CRM skews heavily toward Android. If your phone is not an iPhone, Clay is not an option for mobile use.
Voice-first capture for on-the-go professionals. Clay is great at building a network picture. Regards is great at helping you act on it. After a showing, a networking event, or an in-person pitch, you can record a voice note in Regards and your follow-up tasks are done before you reach your car. Clay requires you to type.
Active coaching, not passive storage. Clay tells you about your network. Regards tells you what to do with your network today. The daily priority list is the difference between a CRM you check occasionally and one that runs your morning routine.
Built for referral income. Every Regards feature is designed around the question: how do I stay top of mind with the people most likely to send me business? Clay is an excellent general-purpose personal CRM. Regards is a referral engine.
The Real Question: Do You Need a Picture or a Plan?
Clay is exceptional at giving you a rich, well-organized picture of your network. If you want context, research, and passive enrichment, Clay is the better tool.
Regards is built for people who already know their network is their biggest asset they just need a system that drives the daily habit of staying in touch. If you want to be told who to contact and what to say, with the ability to capture notes on the move, Regards will fit your life better.
Both can work alongside a traditional real estate or business CRM. Neither replaces Salesforce or Follow Up Boss for lead management. They solve for the relationship layer that those tools ignore.
If your network is your biggest revenue driver, Regards is built for you. Start your free trial at regardsapp.ai → Signup here |
Why we built Regards
I’m bad at staying in touch. Not because I don’t value people. Its a lot of work, and I didn’t have a system. This started as my fix. A quiet assistant that helped me nurture relationships thoughtfully. When people noticed the difference and asked what I was doing, it slowly evolved into a product. And the love has been incredible. Regards, Khuze
