If you rely on relationships and referrals for your income, you've probably heard of both Regards and Dex. They're the two most talked-about personal CRMs for professionals who live off their warm network realtors, headhunters, consultants, and small business owners who know that their next deal is almost always a conversation away.
But they are not the same product. They make different bets on what you actually need, and choosing the wrong one means leaving the features you care about on the table.
This is a no-fluff, head-to-head breakdown of both tools in 2026 what each does well, where each falls short, and who each is built for.
Key Takeaways
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What Is Dex?
Dex (getdex.com) is a personal CRM that's been around since 2019. It's built one place to track all your contacts, set follow-up reminders, and log every interaction. Its killer feature is a Chrome browser extension that works inside LinkedIn, Gmail, Twitter, and Instagram, letting you add contacts from those sources without ever leaving the page you're on.
Dex also has a 'Text Dex' feature you can log a quick note about a meeting by just texting from your regular phone. It syncs across web, iOS, and Android and sends pre-meeting briefings before your calendar calls.
Pricing: Dex runs $12–20/month depending on your plan.
What Is Regards?
Regards (regardsapp.ai) is a newer entrant, built mobile-first for professionals whose best business comes from their existing network. The core idea is simple: 70% of small business revenue comes from people you already know. Regards helps you reach them consistently without it feeling like work.
Its standout features are voice notes with AI extraction you record a quick voice note after a meeting and Regards automatically pulls out follow-up tasks, reminders, and contact details and a daily AI priority list that tells you exactly who to reach out to today. It also includes a digital briefcase for sharing intro materials on the spot, and AI-generated conversation starters so you always know what to say.
Pricing: Regards starts at $12/month for the Basic plan and $20/month for Pro.
Feature-by-Feature Comparison
Feature | Regards | Dex |
Mobile app (iOS) | ✅ Yes | ✅ Yes |
Mobile app (Android) | ✅ Yes | ✅ Yes |
App Rating | 5 ***** | 4.2 ***** |
Browser / LinkedIn extension | ❌ Not available | ✅ Chrome extension — works inside LinkedIn, Gmail, Twitter |
Voice notes with AI extraction | ✅ Record a note, AI builds the contact profile + reminders automatically | ❌ Text-only notes that are not searchable |
Daily AI priority list | ✅ Proactive list of people to reach out to + reminders based on cadence | ❌ Only reminds you if you have set a reminder |
Digital briefcase | ✅ One-click sharing of intro materials at the moment of meeting | ❌ No equivalent feature |
Pre-meeting briefings | ⚠️ Via interaction history (in development) | ✅ Email briefing before every calendar call |
AI conversation starters | ✅ Tells you what to say for each contact | ❌ Not available |
Text/SMS note logging | ❌ Not available | ✅ Text Dex from any phone |
Who is this built for? | Referral & relationship-oriented professionals | Students, investors, general professionals |
Starting price | $12/month | $12/month |
Where Dex Has the Edge
Dex’s chrome extension is genuinely great — if you spend serious time on LinkedIn, it lets you add contacts, log notes, and see relationship history without changing your workflow at all. The Text Dex feature is similarly frictionless for busy people who don't want to open an app. It has fewer AI features but the base product works well (its been building for 6 years)
Where Regards Has the Edge
Voice-first capture is a genuine moat. If you're a realtor leaving a showing, a recruiter finishing a call, or a consultant walking out of a client meeting Regards lets you speak your follow-up out loud. Dex requires you to type everything, which is fine at a desk but frustrating on the go.
The daily priority list changes the game. Most CRMs are passive databases they store information but don't tell you what to do with it. Regards actively tells you who to contact today, ranked by urgency and relationship cadence. If you need an action prompt, not just a data store, this matters.
The briefcase feature is unique. Meeting someone at a conference and being able to instantly share your intro deck, bio, and contact card in one tap has no equivalent in Dex. For real estate agents and consultants, this is a natural part of the workflow that Regards built for directly.
Regards was designed specifically for referral-dependent professionals. Every feature maps back to the same goal: help you stay top of mind with your warm network so they send you business. Dex is a great general tool; Regards is a specialized one.
Who Should Use Dex
Professionals who spend significant time on LinkedIn and want in-browser contact management
People who prefer typing over speaking and want a mature, stable product
Users who want a strong web app experience alongside mobile
Those whose primary network is online rather than in-person
More passive structured data and who don’t need active networking
Who Should Use Regards
Small business owners, headhunters, realtors and consultants whose best business comes from referrals and in-person relationships
Professionals who network on the move and need frictionless voice-based note capture
Anyone who wants to be told proactively when and how to network as a habit
AI native features mean that Regards is set up to be a real assistant for your network -saving personal details, extracting follow ups automatically
The Bottom Line
Both tools are solid. But they solve for different users. Dex wins on LinkedIn integration and product maturity. Regards wins on mobile-first design, voice-based capture, and active daily coaching for referral-focused professionals.
If your workflow is mostly digital and LinkedIn-centric, try Dex first. If you close deals face to face and need a system that works as fast as your conversations, Regards is worth your attention.
Why we built Regards
I’m bad at staying in touch. Not because I don’t value people. Its a lot of work, and I didn’t have a system. This started as my fix. A quiet assistant that helped me nurture relationships thoughtfully. When people noticed the difference and asked what I was doing, it slowly evolved into a product. And the love has been incredible. Regards, Khuze
