2025 was a tough real estate market for most of us. In 2026, the goal is to do more with less and hustle your way to growth. The best way to gain leverage for your real estate business? Generative AI.
Knowing how to use Artificial Intelligence is the difference between the top real estate professionals and others. The best tools for real estate handle the boring stuff so real estate agents can focus on actually selling homes and talking to people.
Here are five of the best AI tools for real estate agents that can help you level up in 2026 across marketing, listing, lead generation and CRM.
Key Takeaways: How to Actually Start Using AI as a Real estate professionalPick one tool based on what's driving you crazy right now: Struggling with your referrals game? → Regards will automate staying in touch Drowning in paperwork? → ListedKit handles contract deadlines Listings not getting enough interest? → REimagineHome stages them virtually Hate writing posts and emails? → ChatGPT does it for you Leads falling through the cracks? → CINC follows up automatically Start with one. Get comfortable with it. Then add another. Don't try to do everything at once. |
How we selected the best AI tools that agents use
Our criteria was simple. We scored tools across
Impact it can have in terms of quantity of work or time saved
Ease of set-up - it shouldn't take too long to figure out
Ease of use - how well it fits into current work flows
Affordability + free to test out and get started
5 best Generative AI tools in Real estate
1. Regards – Best for Relationship management and staying top of mind
What It Does: Regards helps you remember everyone you've ever met and stay in touch with them. Think of it as a super-smart contact book that actually helps you maintain relationships instead of just storing phone numbers.
How It Helps Agents: The app tells you who and when to reach out to people in your network and what to talk about. It looks at what's happening in their life—new job, promotion, company news—and suggests conversation topics. No more awkward "hey, just checking in" messages that everyone ignores.
After you meet someone or show a house, record a quick voice note. The app turns it into reminders and tasks automatically. You'll never forget to send that contractor recommendation or follow up on that property question.
Why Real estate Agents Love It:
Why Real estate Agents Love It:
Let's you organize and keep control over your network (so your brokerage isn’t the only one who owns your contacts)
Tick off networking to-dos in 5 mins as you grab coffee
Helps you organize and tag your network
Reminds you when to reach out - for e.g. get alerts when past clients change jobs (they might be ready to move!)
Send personalized emails to your whole database without it feeling like spam
Scan business cards at open houses—the app fills in all the details
Perfect For: Agents who get most of their business from referrals and past clients but struggle to stay in touch consistently.
2. ListedKit AI – Best for Managing Paperwork
What It Does: ListedKit reads your purchase agreements and automatically creates all your deadlines and to-do lists. It's like having an assistant who never forgets anything.
How It Helps Real Estate Agents: Upload a contract and the AI reads it, pulls out all the important dates (inspection deadline, appraisal due, closing date), and builds you a checklist. What used to take 20 minutes now takes 3.
It even writes professional emails for you based on what's happening in the transaction. "Reminder: your inspection is scheduled for Friday at 2pm" type stuff.
Why Real Estate Agents Love It:
Never miss a closing deadline again
Stop manually entering contract dates into your calendar
Manage multiple deals without losing your mind
Get reminders before things are due, not after
Only pay per transaction ($9.99), not monthly fees
Perfect For: Agents juggling multiple deals who are tired of tracking everything in spreadsheets or their heads.
3. REimagineHome – Best for Upping your Listing Game
What It Does: REimagineHome adds furniture to photos of empty rooms using AI. Upload a picture, pick a style like "modern" or "cozy farmhouse," and get back professional-looking staged photos.
How It Helps Real Estate Agents: Empty houses are hard to sell because buyers can't picture living there. Virtual staging fixes that problem for about $30 per listing instead of thousands for real furniture.
Homes with staged photos get 40% more showing requests. That's real money in your pocket.
Why Real Estate Agents Love It:
Make vacant properties look amazing for a fraction of staging costs
Show what dated houses could look like after renovation
Try different design styles to appeal to different buyers
Refresh photos for listings that aren't selling
Results look professional, not fake or AI-generated
Perfect For: Agents with vacant listings or properties that need help showing their potential.
4. ChatGPT – Best for Writing Everything
What It Does: ChatGPT writes things for you. Listing descriptions, social media posts, emails to clients, market update newsletters—basically anything with words.
How It Helps Real Estate Agents: Instead of staring at a blank screen trying to describe a house, tell ChatGPT the details and it writes something that actually sounds good. "3 bed 2 bath" becomes "sun-drenched living spaces with vaulted ceilings and a chef's kitchen."
Write a month's worth of social media posts in 30 minutes. Draft follow-up emails after showings. Create newsletter content that makes you look smart without spending hours on research.
Why Real Estate Agents Love It:
Stop spending an hour writing one listing description
Create engaging social media content without being a writer
Always know what to say in follow-up emails
Look like a market expert without doing tons of research
Generate video scripts for property walkthroughs
Pro Tip: Give ChatGPT your local sales data and ask it to write your monthly market update email. Just personalize the greeting and you're done.
Perfect For: Agents who hate writing but know content marketing matters.
5. CINC – Best for Lead generations and Following Up with Leads
What It Does: CINC captures people who visit your website, figures out which ones are serious about buying or selling, and follows up with them automatically until they're ready to talk to you.
How It Helps Real Estate Agents: Most leads aren't ready to buy today. They're browsing, researching, dreaming. CINC keeps them warm with automated emails and texts so when they're ready, they call you instead of the agent they talked to yesterday.
The AI ranks your leads by how likely they are to actually buy or sell. You focus on the hot ones, while the AI nurtures everyone else.
Why Real Estate Agents Love It:
Stop losing leads because you forgot to follow up
Know which leads to call first based on their behavior
Automate the boring follow-up emails and texts
See what properties leads are looking at so you know what they want
Works with MLS so you can send them new listings automatically
Perfect For: Agents who want more leads or who are terrible at consistent follow-up (most of us).
Benefits of AI for Real Estate Professionals
Your competition is already using these tools to close deals. AI-powered tools handle the time-sucking tasks so you have more time for the stuff that actually makes money: meeting clients, negotiating deals, and building relationships.
AI doesn't replace you. Buyers and sellers still want to work with a real person they trust. Its a free assistant who never sleeps, never complains, and actually does what you tell it to do.
If you'd like to explore more AI tools for realtors
Here’s the long list of AI tools available that are used by Real Estate Agents. We evaluated these to find our shortlist.
Why we built Regards
I’m bad at staying in touch. Not because I don’t value people. Its a lot of work, and I didn’t have a system. This started as my fix. A quiet assistant that helped me nurture relationships thoughtfully. When people noticed the difference and asked what I was doing, it slowly evolved into a product. And the love has been incredible. Regards, Khuze
